Design Industry Partners
Articles
How Industry Partners can Add “Wow” to their Websites
Build the Buzz that Makes ‘em Buy
Power of the Personal Sale
Website Woes
Do What the Others Don't
Time Management Tips
Stop Singing the "Big Box Store" Blues
Voicemail
Keep Customers Happy or Pay the Price
Good is Good, But Original Can be Better
Recession-Busters for Design Industry Partners
Audio
The Top Ten Selling Sins
Customer Service (excerpted from the Superstar Selling System for Design Professionals)
Fred Berns' Presentations for Industry Partners
Create the "Buzz" that Makes 'Em Buy
Get Designers in the Door...and Coming Back for More
Million Dollar Marketing on a Shoestring Budget
Sell Yourself! How to Get Them to Buy from YOU
+ Create the "Buzz" that Makes 'Em Buy
America’s most successful manufacturers and showrooms know how to build excitement. They know how to get designers talking about them. They know how to create a “brand” that clearly differentiates them. This program tells their story, and shares their strategies. Learn how they make a major splash through minor tweaks – in their showroom events, road rep programs, websites, floor displays, focus groups. You’ll be convinced that imagination is far more important than money or time when it comes to building a showroom “buzz
+ Get Designers in the Door...and Coming Back for More
Never before have designers had more buying options. How do you get them to buy from YOU? Doubling your traffic, developing partnerships and long term relationships with designers, presenting your pricing with polish: this powerful program covers all that, and more. Find out how to gain and maintain a reputation for extraordinary customer service. Among your “takeaways” from this program: the Dynamic Dozen list of the best steps you can take to motivate designers to return regularly to your showroom.
+ Million Dollar Marketing on a Shoestring Budget
Some of the most powerful promotion that manufacturers, retailers and showrooms can do costs the least. Some, in fact, costs nothing at all! This program introduces you to the low cost, no cost promotion techniques that will help you market smart. Included are tips on getting quoted and promoted in trade media, economical online marketing, speaking at industry events, aligning with designers through focus groups and advisory boards, moneysaving marketing materials, and much more. You'll walk away with what you need to make a maximum marketing impact for a minimal investment of time and money.
+ Sell Yourself! How to Get Them to Buy from YOU
The most important sale showroom personnel and manufacturer reps ever make is the Personal One! Here’s everything you need to know to blow your horn, toot your flute, achieve peak performance, and master basic selling skills through personal promotion. Based on the best-selling book by the same name, the program provides insights on communicating with confidence and marketing yourself as well as your products. It covers networking, differentiating yourself, overcoming price objections, closing sales, and getting and staying connected with design professionals and end users.
Fred Berns' Coaching for Industry Partners
How to gain and maintain stronger partnerships with design professionals, substantially increase “trade” as well as consumer traffic, build a “buzz” in the design community – those are among the topics on which I coach manufacturers, retailers and showrooms.|
I share insights and “how-to’s” gathered through extensive research on trade and retail outlets that are the most successful in serving the design community.
I consult with organizations looking to expand their “to the trade” business – and others seeking to establish such business
Coaching options include:
+ Long term mentoring programs
+ Coach-on-Call service
+ Individual consultation sessions.
Coaching clients learn how to:
+ create excitement in the design community
+ devise a “brand” and stand out in the marketplace
+ maintain a reputation for extraordinary customer service
+ nurture long term relationships with high end design firms
+ substantially increase the impact of their websites
+ communicate most effectively with current and ex-customers
+ attract new clients with high impact marketing
+ connect with successful independent design pros
+ get quoted and promoted in trade and other media
+ get invited to speak at industry events
+ utilize local and regional road rep programs
+ use focus groups and advisory boards to increase sales |